About us
About us
About us
About us
Today, farmers face the growing challenge of feeding a rising global population while protecting our planet’s limited resources. Growers do all of this in unpredictable conditions and it is our mission to use our team of AI & technology experts to make the unknowable more measurable. Growers plant for the future, and we create world-leading technologies to help them see it clearer.
2014
Year founded
50+ people
The size of our team
18+ countries
Operating worldwide
> 130 million fruit
Analyzed by our software
2014
Year founded
50+ people
The size of our team
18+ countries
Operating worldwide
> 130 million fruit
Analyzed by our software
























Our Story
James grew up on a farm outside of Cape Town, learning firsthand the challenges faced by his family and community of growers. Years later, at university, he met Benji and together they decided to see how they could use their combined skills in aeronautics and machine learning to find ways to solve the challenges faced by the agricultural sector.
In the beginning, James and Benji brought together a team to assemble their own drones and fly them on James’ family farm. They were soon able to validate that they could use artificial intelligence to process aerial imagery, and identify problems invisible to the naked eye.
It became clear that beyond healthy trees, yield estimation is one of the most challenging questions to answer in agriculture, so they marshalled a team of machine learning and data science experts to help growers solve this problem.
Today, we have measured and analyzed millions of pieces of fruit to help growers, packers and shipper of fruit improve their packouts and profitability.
Our Team
We are a team of agronomists, engineers, product developers, creatives and customer service experts. We are passionate about working with the agriculture industry to transform everyday farming operations with technology that supports smarter business decisions and ensures a sustainable future.
Interested in working with us? Visit our careers page to see our open positions.
Our Customers
We are excited to be working with some of the best fruit companies in the world. Our customers are at the center of every decision we make and we're privileged to be walking this journey with them.


Our Story
James grew up on a farm outside of Cape Town, learning firsthand the challenges faced by his family and community of growers. Years later, at university, he met Benji and together they decided to see how they could use their combined skills in aeronautics and machine learning to find ways to solve the challenges faced by the agricultural sector.
In the beginning, James and Benji brought together a team to assemble their own drones and fly them on James’ family farm. They were soon able to validate that they could use artificial intelligence to process aerial imagery, and identify problems invisible to the naked eye.
It became clear that beyond healthy trees, yield estimation is one of the most challenging questions to answer in agriculture, so they marshalled a team of machine learning and data science experts to help growers solve this problem.
Today, we have measured and analyzed millions of pieces of fruit to help growers, packers and shipper of fruit improve their packouts and profitability.
Our Team
We are a team of agronomists, engineers, product developers, creatives and customer service experts. We are passionate about working with the agriculture industry to transform everyday farming operations with technology that supports smarter business decisions and ensures a sustainable future.
Interested in working with us? Visit our careers page to see our open positions.
Our Customers
We are excited to be working with some of the best fruit companies in the world. Our customers are at the center of every decision we make and we're privileged to be walking this journey with them.

Our Story
James grew up on a farm outside of Cape Town, learning firsthand the challenges faced by his family and community of growers. Years later, at university, he met Benji and together they decided to see how they could use their combined skills in aeronautics and machine learning to find ways to solve the challenges faced by the agricultural sector.
In the beginning, James and Benji brought together a team to assemble their own drones and fly them on James’ family farm. They were soon able to validate that they could use artificial intelligence to process aerial imagery, and identify problems invisible to the naked eye.
It became clear that beyond healthy trees, yield estimation is one of the most challenging questions to answer in agriculture, so they marshalled a team of machine learning and data science experts to help growers solve this problem.
Today, we have measured and analyzed millions of pieces of fruit to help growers, packers and shipper of fruit improve their packouts and profitability.
Our Team
We are a team of agronomists, engineers, product developers, creatives and customer service experts. We are passionate about working with the agriculture industry to transform everyday farming operations with technology that supports smarter business decisions and ensures a sustainable future.
Interested in working with us? Visit our careers page to see our open positions.
Our Customers
We are excited to be working with some of the best fruit companies in the world. Our customers are at the center of every decision we make and we're privileged to be walking this journey with them.
